Sunday, 13 October 2013

Explain different uses of animation

How animation is used in the following cases? 

Advertising



Animation is used in this advert to create a fictional environment that shows what the jest of the game being advertised is about. In this animation it uses various animation techniques but one of the main features is that it uses is motion capture. The man at the end of the clip slams his fist on a computer, this is mapped by the movement of a real persons hand with motion sensors attached to it, the person then moves his hand and the in-clip character masks the same movements. There are various other animation features such as a blob-let moving on the screen and other things which could not exist without the world of animation which are used.

Creative Arts



Animation in creative arts is usually used to give an effect which includes or interests the user, something that they want to watch. By this I mean that, when watching a video you want to enjoy it, or to be drawn in to what you are saying. My example of a cinema-graph does just that, it animates a part of the video so that it draws the viewers eyes to that particular area, making them intrigued. Certain artists on the internet believe that animation has revolutionized the way we see art, for example they believe it gives life to an image, and is now used in most art forms.

Education




Animation in education is used simply to learn from. Animation is a massive topic and can be broken down into chunks for a student to learn, the reason that this is such a fun and relatively easy thing to learn is that while learning animation you can actually watch animations to learn as not only are they educational but fun to watch. It can be used to teach to a big audience as it is almost always digital and can be portrayed onto a big screen, in say such things as an assembly.

Entertainment




Animation in entertainment is rather self explanatory in it's use, as animation is mainly used as an enjoyable thing to watch. Animation is so enjoyable to watch as it adds depth and life to what you are watching and as a viewer we love to be more involved. It is used all across the entertainment front from theater production in projections and to the movie screen where we see what we call 'motion pictures'.

Simulation




Animation in simulation is used to provide a somewhat life like experience, through the use of movement and depth it can portray life like emotion and movement. CGI is an example of simulation, as it reproduces and/or simulates what the computer is telling it, so for example a mix of mesh and motion capture would map together a simulated image based of what information it has. Simulation can also be used to predict things and show a visual representation of it, say if you wanted to see how a cyst would develop, simulation in animation could show you what it could look like in about four months.

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